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12 Reasons to Use Instagram For Your Business

If you haven't already, you've probably been feeling a lot of pressure to get your business on Instagram. And every time you see a post about Instagram for businesses or hear about it from another person, you might ask yourself, "Does my business really need to be on Instagram?"

The truth is your business doesn't need to do anything on social media. Instead, it's better to look at the information and statistics to make an informed decision about what your brand could do to strengthen itself and meet its goals.

This leads me to why I feel Instagram is something to seriously consider: Instagram is a powerhouse content marketing tool for growing your business.

With over 2 billion active monthly users, Instagram is the perfect place for your business to show up to reach its goals. It's where you can get your brand in front of more people and build strong customer-brand relationships. And, that's just a few of the benefits Instagram offers businesses.

Below, we'll look at 12 key reasons to use Instagram for your business.

1. It's a customer expectation

No matter who your audience is, we now live in a world where businesses are expected to have a website and a social presence. You might think that, as a brand, you don't have a place on the platform. But according to Sprout Social, the reality is, 90% of people on Instagram follow brands and businesses.

And Hootsuite shares that it's more popular than TikTok for gen x (who is a growing buying power!).

It's also important to consider that Instagram is one of the top five websites in the world, so odds are your audience is using this platform and might already be looking for you there.

2. It allows you to keep pace with the competition

Odds are, your competition is on Instagram already. (If they aren't, it's an opportunity to own your market on that platform!) By showing up there, you're keeping yourself in the competition for people to choose you. You're also arming yourself with insight into what your competitors are doing and how they're performing.

3. It allows you to provide excellent customer service

According to Sprout Social, 35% of shoppers in the US use Instagram for customer service reasons. By being present on Instagram, you can better deliver customer service to your audience looking for you there.

Phone screen showing Instagram analytics for an accounts' Instagram reach.
Phone screen showing Instagram analytics for an accounts' Instagram reach.

4. It grows brand awareness

Instagram is an excellent opportunity to grow your business's reach and increase brand awareness.

Being a small business on Instagram can actually give you a competitive edge in getting your mission, values, and products in front of people. Studies found by Sprout Social show that the average reach of accounts with small followings is larger than accounts with huge followings.

5. It builds trust and shows your brand's personality

Instagram offers an opportunity to allow people to get to know the brand, and this is something that shoppers value. Why? Because it helps to create a human connection, show behind-the-scenes, and brand values. And these positively influence the customer-brand relationship by building brand trust.

Northwestern University describes brand trust as, "the amount of respect and loyalty customers have for your brand, or how strongly they believe you can deliver on your promises. It is a public perception often shaped by a mixture of first-person experiences and company communications, for both of which marketing is a crucial component."

By showing off your brand's personality on Instagram, you're helping to create trust between your audience and your business.

6. It helps you get to know your customers

Instagram offers audience insights and analytics to business accounts. These tell you everything from the age and gender of your following to where they're located and when they're most active on the platform.

These insights can be incredibly helpful in guiding business decisions and how you talk to your audience. Because how you speak to an 18-year-old as a brand is going to be very different from how you speak to a 40-year-old.

Beyond this, Instagram also allows you to personally get to know your customers because it is, after all, a social network. It will enable you to talk directly to your audience members and better understand their thoughts and feelings toward your business and products.

7. It's where people search for products and brands

Not only does posting on Instagram get you in front of more people, but it's also a place where people research products and brands before making a purchase. Over 62% of users use Instagram for this purpose, according to Sprout Social.

8. It allows you to partner with influencers

Influencer marketing is growing, and Instagram has made it easier for businesses and influencers to create content together. You can now create partnered posts with any influencers or brand ambassadors you may have for your business.

9. It allows you to increase sales

Instagram allows business accounts to create 'shops' within their account. When people visit your profile, they can see your shop tab and purchase your products on Instagram.

On top of this, when you create content supporting your products, you can tag them directly in the post. This means people can shop the posts you're putting out there.

With most shoppers (70%) planning their purchases on Instagram, it makes sense to take advantage of these shoppable features.

10. It allows you to keep tabs on what people are saying about your brand

Instagram is a social network, and it's one where people go to rant and rave about their experiences, including their experiences with businesses. Being on the platforms where your customers and audience are, lets you keep tabs on anything they say about you.

11. It allows you to run ads

If you have the budget to run ads for your business, Instagram is a great place to do this. You can set ad campaigns based on specific goals and demographics to get the most bang for your buck.

12. It's a free marketing tool to use

Any person and any business can create an Instagram account at no charge. For businesses, this means that you are given a platform to market yourself and your products for free.

Instagram is a valuable tool for small businesses that you might be missing out on.

With these facts and stats in mind, it's easy to understand why so many people and so much content are pushing you to make the leap and start an Instagram Business account. And while it might seem overwhelming, once you get started, you'll be grateful you did.

Are you feeling unsure about what to post or how to set up all the account details? Get in touch with me, and we can work on it together.

Hi there! I’m Siobhan, the creator behind Thoughtfully Pretty. I know that you are a real person that started something you believe in, and I know that your business is so much more than the latest Instagram trend, there’s real purpose and soul at its heart. And, I want to help you share that with your audience. Let's chat about your Instagram needs.



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