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99 Hashtags for Interior Designers: Build Your Online Presence And Attract New Clients

For interior designers, Instagram is a goldmine for reaching a wider audience and building a strong online presence. While creating visually stunning content is crucial, using the right hashtags can significantly amplify your reach, impressions, and engagement.

In this blog post, we will explore the power of hashtags for interior designers and provide you with an extensive list of hashtags to promote your interior design business effectively.

Why Use Hashtags?

Increasing Views on Posts: Hashtags act as digital signposts, directing users interested in interior design to discover your content. By incorporating relevant hashtags into your Instagram posts, you can expand your reach beyond your existing followers and expose your work to a larger audience. This increased visibility can lead to more likes, comments, and ultimately, potential clients.

Categorizing Content on Instagram's Algorithm: Instagram's algorithm takes into account various factors when determining which posts to show to users. Hashtags play a vital role in categorizing your content and making it more discoverable. When users search or follow specific hashtags related to interior design, your posts have a higher chance of appearing in their feeds, increasing the likelihood of engagement and expanding your reach.

Targeting a Specific Audience: Hashtags allow you to reach a niche audience that is specifically interested in interior design. By using hashtags that align with your target market's preferences, you can attract followers and potential clients who have a genuine interest in your design aesthetic. This targeted approach can lead to higher engagement rates and a more meaningful connection with your audience.

Building an Online Community: Hashtags create opportunities to engage with other interior designers, industry professionals, and design enthusiasts. By using popular hashtags, you can join conversations, collaborate, and build relationships within your industry. Engaging with others through hashtags can not only expand your network but also enhance your reputation as an active and knowledgeable participant in the interior design community.

Staying Updated with Trends: Hashtags can serve as a valuable source of inspiration and a way to stay updated on the latest interior design trends. By following popular hashtags, you can discover new ideas, innovative design concepts, and emerging styles. Keeping an eye on trending hashtags can help you adapt your content strategy and stay ahead of the curve, ensuring that your designs resonate with current market preferences.

How Many Hashtags Should You Use?

While the official head of Instagram, Adam Mosseri, says not to use too many hashtags, many Instagram leaders and veterans encourage using all 30. Why? Because research shows that posts using all 30 hashtag spaces received higher levels of engagement. After all, 30 opportunities for your post to be found by people create much higher odds of increased brand awareness and engagement than just 3 or 4 opportunities.

Finding the right balance of hashtags is essential. You want to use a mix of highly popular and trendy hashtags, to less popular and evergreen hashtags. You’ll also want to take into consideration things like your location, your brand values, and brand style when selecting hashtags to use.

As a general rule of thumb, I recommend designers and creative service providers use:

1-3 Brand hashtags (if you have them)
5 - 10 Location hashtags
10 - 15 Post-specific hashtags
10 Industry specific hashtags

If you’re interested in other best practices on Instagram, take a read through Instagram Posts: Best Practices for Reels, Carousels, Stories, & Posts and Instagram Tips For Small Businesses: How To Search Optimize Your Instagram Business Account.

99 Hashtags for Interior Design:

To assist you in optimizing your Instagram content, we've curated a comprehensive list of 90 hashtags for interior design. These hashtags cover a range of topics, from general interior design to specific design elements and styles. Remember to mix and match these hashtags to cater to your unique content and target audience:

General Interior Design Hashtags:

For Residential/Home Designers:

For Commercial Designers:

For Design Details

For Design Styles:

Harnessing the power of hashtags can elevate your interior design business on Instagram, bringing your work to a wider audience and boosting engagement.

By incorporating relevant and strategic hashtags into your posts, you can increase views, and impressions, and ultimately attract potential clients. Experiment with different combinations of hashtags, monitor your analytics and adapt your strategy accordingly. Remember, consistency and quality content are key.

To take your Instagram engagement and social media reach to the next level, consider getting a social media audit to gain valuable insights and personalized recommendations tailored to your business. Start leveraging the power of hashtags today and watch your interior design business flourish on Instagram.

Ready to supercharge your Instagram engagement and reach? Get in touch with me for a social media audit tailored to your interior design business. Together we can unlock the full potential of your Instagram content and grow your online presence like never before.

Take the first step towards elevating your online presence and watch your interior design business thrive.

AI Disclosure 🤖

Yep, I’m a content writer who likes to play around with AI, and it helped me write this article! But don’t worry, I only use AI for my personal content because I think it’s a skill worth developing and honing — it is, after all, showing no signs of going anywhere anytime soon!

I won’t use AI to create work for you — that just feels wrong.

If you’d like to learn more about why I use AI, I’ve put together a little something on the blog.