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Is Blog Writing Worth It? 5 Benefits Of Adding A Blog To Your Brands’ Website

It might feel like the online world is overflowing with blogs, and it might make you wonder, is blog writing still worth it? As a content creator who has spent a lot of time working on content marketing and diving into the world of search engine optimization (SEO), I’m here to tell you that it is still worth it to blog, and if you don’t have a blog for your brand I strongly encourage you to start one.

Why add a blog to your website? After all, you’re not a writer, or blogger, offering anything relating to writing, and you’re not a content creator. (And let’s be real, who has time for that while also running a business?) But there are SO many reasons to add a blog with SEO-rich content to your business website.

The biggest reasons to have a blog for your business:

It’s an affordable marketing tool that has a long lifespan.

Blogging is an opportunity to naturally talk about your products and services in a way that is relevant to your audience. This means you get a chance to market and promote your products to your ideal client.

On top of this, it’s also a low-cost and long-lasting marketing tool. Like creating an Instagram or TikTok account, there are very few costs to starting a blog, especially if you already have a website. And, compared to a post on Instagram, the lifespan of a blog post is much longer. This means that it will continue to give you results months after posting it.

It increases traffic to your website.

Blogs can help you drive organic traffic to your website when search engine optimization (SEO) best practices are kept in mind.

People are searching for answers and information relating to your products and services. Answering these questions with your blog optimizes your website to appear in search engine results pages (SERP). This ultimately translates into more website traffic and clients.

It fosters a strong relationship with your audience and dream clients.

A blog is an opportunity to show off your knowledge of your niche. This builds trust and authority in your niche, helping you and your brand stand out for the right reasons to your dream clients.

It also offers an opportunity to create a genuine relationship with your audience. When people feel connected and have a sense of trust, they are more likely to become paying clients. Foster this relationship and trust by sharing your story, what makes you an authority in your niche, and why you do what you do.

It converts your audience into customers.

On top of forming a genuine relationship and sense of trust, blogs can help convince people to buy your products or services. This is because you can show the value of your products to potential customers. Whether this helps them solve a problem or achieve a dream or goal, you can outline how your products and services help them.

It simplifies your social media plan and content creation.

The biggest reason I love blogging is that it simplifies your content creation process. Blog posts are long-form content pieces. This means you can take the key points and turn them into short posts for other platforms. This one piece of content can become multiple short-form posts, saving you time, energy, and the “I don’t know what to post” headache.

Consider this your sign to add blogging to your marketing plan.

These benefits show just how helpful a blog can be to your business and to your dream clients — that’s a win-win opportunity that’s hard to pass up.



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